So nice to meet you! We’re Sally and Helen.
Sally’s an environmentalist, writer and award-winning founder. She’s also guaranteed to be the shortest person in any room.
Helen’s an educator, designer and award-winning author. She’s also a gold-level clumsy noggin who’s guaranteed to be the one who face-plants on entering that room.
We’ve both got kids in our lives: Sally has a son and Helen has a nephew. And we want them to have a brilliant future on this amazing planet.
We’re great believers in imperfect environmentalism. No one can get everything right all of the time. And trying to is just a highway to paralysis.
It’s about finding actions that fit in with you and your family. Creating small ripples of change that’ll help us all ride a growing wave of action*.
* As a business based partly in Australia, we’re legally obliged to use at least one surfing analogy per 1,000 words.
How we built Be The Future
Our business started with a hashtag, evolved with an email, and now runs almost entirely on an intricate understanding of UK-Australia time differences.
Before we met, we were both living in the UK and working for #tacklethecrisis, a campaign about spreading climate positivity.
Because we’re both pretty sure that’s what the world needs.
Something to counter the doom-and-gloom stories that make us want to stick our fingers in our ears and assume the fetal position because it’s all too much.
So there we were, being ambassadors for this hashtag, when Sally spotted Helen’s logo for her other business: Unlikely Genius.
She figured there had to be an interesting person behind that name (spoiler: there was). So in December 2020, she wrote Helen an email:
I’m looking for a witty, funny, smart copywriter and designer to help me with my idea. And you seem kind of perfect.
Helen jumped on board right away. Phew.
We got to meet in person a couple of times between lockdown ending and Sally moving back to Australia (could this founding story *be* any more pandemic?)
Sure, running a two-woman business between Yorkshire and Sydney isn’t always the easiest way to do things…
But thanks to the wonder of Zoom, Trello, and our ability to reliably set alarm clocks, everything’s working out pretty well.
Which is lucky, because we adore what we do:
Harnessing the magic of hope, solutions and top-notch punning to empower families and educators to help rewrite our climate story.
We know how tough it is to find your place in climate action. The mountain often feels too big to climb. So when people get in touch to tell us we’ve inspired them or lifted them out of a climate slump, we’re honestly chuffed to bits.
It’s why we get up in the morning (nine/eleven hours apart).
⬇️⬇️⬇️ If you love our story and our mission, sign up to our Hope Act Thrive newsletter for a regular dose of climate hope and inspiring ideas for action! ⬇️⬇️⬇️
Want to join us for more? ⬇️
Subscribe to our pod
On the Hope. Act. Thrive. podcast. we chat to fabulously knowledgeable peeps who are making strides in climate ACTION and giving us HOPE in all corners of the globe.
They’ll inspire you to stay optimistic, feel part of an ever-growing movement and take actions that fit into your hectic family life.
Whether you’re a planet-conscious parent, groovy grandparent, fab foster carer, terrific teacher, awesome auntie or any other member of the extended family... all are welcome in our Mad-HATter (Hope. Act. Thrive-rs…geddit?) tribe.
Hang out with us on Instagram
Hang out with us at the Be The Future Instagram account for tips on connecting with nature, cultivating hope, and taking action as a family.
And to see us regularly make fools of ourselves on reels.
We’ve got REAL tips & REAL action for you and your family, whatever that means for you.
And much more is coming soon…
Both for you - and the children in your life. Whether you like to read, to listen, to watch, to play, or to do.
In fact, we’re only just getting started… And we’d love you to join us in creating a much better future.
A bit more about us…
a.k.a. the ‘official’ bios, sans bad puns 😂
-
![Woman standing smiling]()
Sally Giblin
Sally is an award-winning founder, podcast co-host, environmentalist, writer, and parent. Her purpose is to inspire others to take dramatic action on our climate and biodiversity crisis - the most important issue of our lifetime.
She’s spreading the word about environmental action through writing for media publications and speaking at events.
Sally is a Greenpeace Australia Pacific General Assembly Member, an Australian Parents for Climate Action spokesperson, and a Climate Reality Leader. She’s also a startup mentor for Founder Institute, the world's largest early-stage accelerator. She’s been at the forefront of many social impact initiatives over the years, with organizations such as Young UN Women and Social Good Summit.
She previously CoFounded Pure Bundle, a circular fashion startup, and worked as a Management Consultant at PwC.
-
![]()
Helen Hill
Helen is a self-confessed creative addict and excitable business owner.
For her first business, UnlikelyGenius™️, she is a sustainability and creativity coach, educator, and illustrator. She is also the author of triple award-winning (waaaah I know right?!) book 'Falling Off The Ladder'.
Helen is an ICF ACC accredited business coach on a mission to help creative business owners reconnect with their inspiration and get out of a rut.
In addition to her coaching diploma, Helen is also trained in Climate Change Coaching, Embodied Transformation and Positive Psychology to help her clients build stronger connections between body, mind and planet.
